Protection Watch: Kevin Carr's verdicts on recent developments

‘Promising lead’ or ‘Back to the lab’?

clock • 2 min read

Professional Adviser's protection detective Kevin Carr delivers his verdict on five key developments in the protection space from the last month or so

Stand and Deliver What if Amazon did protection? According to the latest Protection Review industry poll, three-quarters (83%) of respondents said Amazon entering the UK protection market would lead to a direct increase in sales. The poll asked advisers, intermediaries, insurers and reinsurers: "If Amazon entered the protection market would the market grow?" The results were ‘Yes, significantly' 47.89%; ‘Yes, slightly' 35.21%; ‘No difference' 16.90%. Nobody participating in the survey felt the market would fall as a result. Verdict: Promising lead Doctor! Doctor! Apple in America ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read