'Never underestimate Apple': Managers continue to back tech giant

Despite late iPhone X launch

Tom Eckett
clock • 3 min read

Fund managers have spoken out in favour of tech giant Apple despite the announcement it would be launching its much-anticipated iPhone X later than expected, which caused a 2.5% fall in intra-day trading on Tuesday.

While Tim Cook, CEO of Apple, said this model would be the "biggest leap" forward since the original iPhone, investors paid more attention to the launch date, which was set for November 3 in an unprecedented move for the company who normally set the release date in September. The CEO unveiled three new models that will make up the iPhone X generation. The £999 top tier model will not have the famous home button, which has been a part of the iPhone since launching in 2007, while facial recognition, sharper displays and wireless charging were also among the key features unveiled. Shares...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Chris Justham: Why the industry must 'entertain and engage' investors

Chris Justham: Why the industry must 'entertain and engage' investors

‘We can’t just offer them a dry cracker and ask them to chew it down’

Chris Justham
clock 07 October 2026 • 3 min read
Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Two new funds launched

Michael Nelson
clock 06 October 2026 • 6 min read
Darius McDermott: Is it time to take another look at China?

Darius McDermott: Is it time to take another look at China?

'It has been a difficult period for the Chinese stock market'

Darius McDermott
clock 06 October 2026 • 5 min read