One of the most difficult challenges facing financial advisers is customer engagement and the associated issue of "moral hazard", says Andy Sutherland in our latest Adviser Champions interview.
The TCC director of advisory services warns there is a "real danger" of clients becoming reliant on a "compensation culture", pointing to the risk of "going blindly into things like pension drawdown or even defined benefit transfers". "There's a moral hazard on the part of clients," he says. "Advisers need to be careful of that and not just take orders from these clients - [they must] give financial advice." Sutherland is the latest Adviser Champion to appear in Professional Adviser's new series of videos, which has most recently featured Rennison Consulting's Roderic Rennison, Chase ...
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