Prando's Asset Management - Oh, the humanity

The chairman worries about finance getting in touch with its feelings

Julian Marr
clock • 3 min read

"So we're going to have some fun today with the idea of 'humanising' financial marketing, I trust?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited him this week.

"You mean at the expense of that new marketing firm Uniquity that's been launched to help financial advisers with their marketing?" I replied. "As it happens, I think it's a rather nice idea." "You what now?" said the chairman, with an expression on his face that may actually have been in the region of concern. "What's wrong with you?" "Nothing more than usual," I shrugged. "I guess eight years working with an adviser marketing and communications website has mellowed me to the idea of finance being more touchy-feely. Anyway, what's the point of being a great financial adviser if nobody k...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

SEI to launch two LTAFs in private markets 'expansion'

SEI to launch two LTAFs in private markets 'expansion'

‘Mansion House ambition’

Cristian Angeloni
clock 03 July 2026 • 1 min read
Darius McDermott: Building a resilient portfolio in a concentrated market

Darius McDermott: Building a resilient portfolio in a concentrated market

'A well-balanced portfolio should also take in the broadest possible range of growth opportunities'

Darius McDermott
clock 01 July 2026 • 5 min read
Fahad Hassan: Progress on many fronts

Fahad Hassan: Progress on many fronts

'Financial markets are increasingly pricing in a more benign inflation environment ahead'

Fahad Hassan
clock 01 July 2026 • 5 min read