"So it's like Tinder for financial advisers then, is it?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by his office this week.
"First - no," I replied. "Second - yuck. And third - how on earth do you know about Tinder? No, on second thoughts, don't tell me. I absolutely don't want to know. "Look - just to recap, this GuideVine proposition styles itself as an ‘online financial adviser discovery platform'. It is claiming, as all online platforms tend to claim, that it is transforming the way people do things - in this case, how consumers and financial advisers find each other. What makes it different, they reckon, is its ability to match these two groups of people in a ‘smarter, personalised, and more transparent ...
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