MAS stops all marketing and brand activity

In its business plan for 2016-17, released on 11 May, MAS said it had stopped all marketing and brand-building activity as well as the development of its website, freeing up £5m as a result. Of the funds £1m will be put into a transition fund supporting the MAS' abolition and creation of a new guidance body and £4m will be used to fund ‘what works' initiatives delivered through voluntary partners. These initiatives are tried and tested methods that aim to enhance financial capability among consumers. Their progress will be monitored through a ‘financial capability survey' with formal ...