Certified financial planners 'generate higher profits' - poll

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Those with the Certified Financial Planner (CFP) certification generate higher revenues and profits for firms than those without it, according to a poll.

Some 62% of 92 firms surveyed across the world indicated that Certified planners contributed higher profits, while 61% said overall business profit increased thanks to their employment of CFP professionals. Meanwhile, 69% of firms indicated CFP professionals present lower compliance and legal risks. The research was conducted by Australian firm Comparator in 12 countries including Brazil, Canada, Ireland and the United States. Representatives from the financial planning, banking, insurance, brokerage and employee benefits sectors took part. "The value of hiring Certified Financial ...

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