A third of investors unfamiliar with FSCS - research

Data from financial services marketing agency, Clarendon, into the financial behaviour of UK customers, a third of active investors are unfamiliar with the scheme, and more than half of UK adults have not heard of it. This is despite a £3m awareness campaign launched in January this year which followed a previously unsuccessful awareness campaign in 2011, costing £4m. Both campaigns were funded by the financial services industry. The research also found that a fifth of income tax payers do not know what tax bracket they fall into. Clarendon Financial Marketing director Lynda Con...