G-day boosts Royal London's protection sales by 23%

Nicola Brittain
clock

The protection businesses of Royal London, Bright Grey and Scottish Provident, saw a 23% increase in new business during 2012, an increase it attributes in large part to the gender directive.

The group increased its premiums to £482m from £393m year on year. G-Day, or the Gender Directive, was the result of a ruling from the European Court of Justice stating that from the 21 December insurance companies would not be able to charge people different amounts based on gender.  A breakdown of the sales figures across the year also saw a significant increase in the number of women buying life policies with increases of 95% and 52% year on year for Scottish Provident and Bright Grey, respectively. Managing director of Bright Grey and Scottish Provident, Roger Edwards, said: "A...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read