Customers must remain the focus 'amid RDR hype'

The group's head of specialist services, Gary Thomson, said ‘launch fever' has hit the market as the RDR deadline approaches. There is a lot of "noise" around subjects including adviser charging, VAT, cash rebates, independence, direct-to-consumer offers and asset consolidation opportunities. "Amidst all this noise it's really easy for advisers to get distracted and drawn into what is really operational detail. This ‘attraction to action' must be resisted at all costs," he said. "I'd really encourage advisers to find a quiet space and get back to basics. Who are my clients and what...