Davidson: 'Focus on top 20% and let bottom 20% go'

Nicola Brittain
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Advisory business owners should apply the productivity ratio to staff so they can identify the best and worst performing advisers, a financial services expert has said.

Once completed, the company can concentrate on the top 20% of the business and cast off the bottom 20%, Brett Davidson, CEO of FP Advance said. He was speaking during an online management webinar entitled Management Information That Matters. He said that managers of firms facing difficulties should view advisers in the same way advisers view their client base. "They should focus energy, support and back office staff on the best performing 20% of advisers and let the bottom 20% go," he said.  He added that information related to performance can be discerned by an "important but o...

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