Which? calls for 'tough' regulation of comparison sites

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Comparison sites are failing to provide consumers with the best deal and should be strictly regulated, Which? has said.

The Financial Services Authority warned comparison sites they must hold the correct permissions for their activities in June last year. A Which? investigation claimed that many of the 11 most popular sites were using pre-selected answers and assumptions in their online forms for insurance products. "This may make quotes appear cheaper, but can also lead to basic ‘one size fits all' policies that could be unsuitable for individual needs or even prove invalid in the event of a claim," the report said. Which? executive director Richard Lloyd said: "We want to see tougher regulation an...

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