Living Time rebrands as Primetime Retirement

It will also launch a new retirement product for the over-75 market in March. The rebrand comes after the end of the company's distribution deal with MetLife, signed in January 2011.  Primetime's new product, the Primetime Retirement Plan, uses a deposit-based structured product from Investec within a SIPP. Kim Lerche-Thomsen, chief executive of Primetime, said: "The conventional FTA model that we pioneered has a great number of advantages such as fixed income, a guaranteed return and better death benefits than a traditional annuity. "The Primetime Retirement Plan we are now lau...