Ex-Rock CEO to rebrand new venture in fresh assault on high street

If the new venture succeeds in buying 632 Lloyds Banking Group branches - it is currently vying with the Co-Operative Group in the final round of the auction - it would become the UK's seventh-biggest lender, according to Sky News. The name New Generation Bank was decided upon after NBNK - set up last year to acquire assets from tax-payer backed institutions - conducted extensive consumer research. Findings suggested bank customers are enthusiastic about the arrival of a new player on UK high streets which would compete with established brands such as Barclays, Halifax and Natwest. ...