Quarter say manager reputation behind fund choice

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The reputations of the men and women managing investment funds is the most important factor when selecting vehicles for clients, research suggests.

More than a quarter of advisers polled by Legal & General (L&G) cited the fund manager as the most important consideration. Fund fees and charges was the next most important (23%), followed by the selection of an investment provider they feel comfortable with (21%), according to the survey of 200 intermediaries. "Fund manager reputation has long carried weight in this industry, although it is perhaps slightly short sighted to overly rely on this factor," said L&G Investments managing director Simon Ellis. The findings concluded advisers select funds based on the three ‘Fs' - fund m...

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