Quarter say manager reputation behind fund choice

clock

The reputations of the men and women managing investment funds is the most important factor when selecting vehicles for clients, research suggests.

More than a quarter of advisers polled by Legal & General (L&G) cited the fund manager as the most important consideration. Fund fees and charges was the next most important (23%), followed by the selection of an investment provider they feel comfortable with (21%), according to the survey of 200 intermediaries. "Fund manager reputation has long carried weight in this industry, although it is perhaps slightly short sighted to overly rely on this factor," said L&G Investments managing director Simon Ellis. The findings concluded advisers select funds based on the three ‘Fs' - fund m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers zoomed in on capital accumulation in Q4 2025

Advisers zoomed in on capital accumulation in Q4 2025

Titan Square Mile research finds

Jen Frost
clock 30 January 2026 • 3 min read
Measure for measure: How to track your tracker fund

Measure for measure: How to track your tracker fund

Tracking difference and tracking error

Terry McGivern
clock 28 January 2026 • 3 min read
SJP and AJ Bell pivot from US mega-caps in MPS as concentration woes continue

SJP and AJ Bell pivot from US mega-caps in MPS as concentration woes continue

Healthcare, energy and EM preferred

Linus Uhlig
clock 28 January 2026 • 2 min read