Suffolk Life targets mass affluent with SmartSIPP

The launch is the latest in a string of low-cost, web-based SIPP products aimed at mid-range investors to appear on the market. James Hay Partnership launched its iSIPP in February, whilst AJ Bell revamped its SippCentre offering earlier this year. Suffolk Life said it will offer links to a range of platforms for the SmartSIPP from Cofunds, Fidelity, Ascentric, Raymond James and Seven Investment Management, as well as execution-only broking from Stocktrade. "Whilst the demand for bespoke SIPPs backed up by high quality personal administration remains, there is little doubt that mar...