Groupama- Brokers failing on personal accident policies in business protection

The survey of over 4,000 commercial brokers revealed only 37% of brokers actively promote PA to their clients. In the survey 61% of brokers said they believe that PA cover is difficult to sell and 72% said that businesses do not understand the value of PA cover. Neil Thunström, head of personal accident and travel at Groupama Insurances said: "The misconception amongst brokers that PA cover is difficult to sell is a worry. The reality is that it is basic asset protection. "As many businesses have cut back their workforces during the past year, a smaller team, where each member is prop...