Principal: We have found a new species of investor

The Mass Affluent Yet Overlooked (MAYO) is a new breed of potential client discovered after fresh research by the asset management specialists. "Our survey shows the MAYOs are willing to invest: they have the funds and the desire - they just need the right specialised investment service," says Principal's sales and marketing director Adrian Jewitt. Despite MAYOs having investible assets, excluding property, of more than  £20,000, Principal says few receive investment advice or the level of personal attention they expect. Research conducted by the group gauging the views of 1,000 su...