iShares begins ETF education drive in US

For the initial phase of its campaign, iShares has published an Investor ETF Checklist and an accompanying video. Both are available on the firm's website. iShares says that while investor interest in ETFs has grown dramatically, attracting $632bn in new assets in the past five years alone, it is important that investors understand the differences between individual products. The checklist identifies five factors that steer ETF performance, including exposure and tracking efficiency, structure, total costs, liquidity, and the manager's track record. Continuing the theme of a recen...