Cost is the main consideration for investors when choosing ETFs, with over 60% of current ETF users citing low-cost as a 'very important' factor, according to Morningstar.
An exclusive survey of over 1,000 investors conducted by Morningstar in conjunction with ETFM shows 29% of respondents view low-cost as 'important,' while no investors viewed low-cost as 'unimportant.' Morningstar ETF strategist Ben Johnson says: "Investors are increasingly aware of keeping costs down, and ETFs underscore the importance of low-costs. "Competition within the ETF industry is keeping costs low. As ETFs take a greater portion of the overall asset pie, competition will also increase with active management." The survey shows 42% of investors say the ability to access new...
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