Providers found to be failing on customer satisfaction

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Research commissioned by Hartford Life has suggested that financial providers are falling short on customer service satisfaction and are consequently losing business.

The findings revealed that 38pc of clients have switched firms as a result of poor service whilst only 19pc of British adults who have used financial services firms rated them as good or very good at providing good customer care. The survey, which assessed attitudes regarding customer service from financial services firms excluding banks, revealed that service is a key factor when people chose which firms to use. 76pc of the respondents said that customer service was a primary reason for selecting a provider. Alistair Murray, director of customer service at The Hartford, commented: "The...

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