The question was a simple one: Why, if one of the main reasons for taking time off work is stress, does critical illness continue to outsell income protection three to one?
It was posed by a member of the income protection task force (IPTF) and was met with not a few raised eyebrows. The IPTF, which last week launched its second white paper on income protection (IP), seeks to determine why UK advisers are stuggling, or plain failing, to sell a policy it calls "the most important financial product you can have". Its 75-page white paper reveals plans to improve the product's reputation in the minds of advisers and consumers and outlines ways for IP to reach the wider community. One of its key recommendations is for insurers and distributors to make it as e...
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