Breaking into the market

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Launching a new company and new style products to boot is a tall order, but as Tactica chief executive John Ions and director Jonathan Cook tell David Burrows, having the backing of a big name investment bank behind you is a major advantage.

Launching a brand and a product range is never easy, but if you have the backing of one of the most respected names in the City - Goldman Sachs - the proposition is just that little bit easier. Tactica Fund Management is a new name for the IFA market to take on board and its fund propositions are in the multi-asset space. Established in 2004 by Jon Ions, former head of SG Asset Management, Tactica was initially a protected cell OEIC comprising of a number of sub-funds available in dollar, euro and sterling denominations After building up a track record and a reputation in the offshor...

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