Online business and financial social networking website IFA Life has created a club dedicated to promoting and explaining internet marketing to IFAs.
The website highlights that the internet is invaluable in helping IFAs raise their profile and adding value to clients. However, the medium is currently underused, with most IFAs' websites not appearing high up in the Google rankings in their own right. Philip Calvert, founder of IFA Life, explained: "Our research suggests that the overwhelming majority of IFAs now want to make better use of the internet in their businesses to support clients and to find new prospects, but do not yet have the confidence, knowledge or skills to get started. Whilst many IFA websites are significantly more p...
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