iShares launches ETF education campaign

The ETF provider has predicted that global assets under management for ETFs will surpass the $1tr next year. As such the group has devised a campaign themed 'not all ETFs are created equal', encouraging investors to assess five key criteria when evaluating an ETF and ETF product providers. These comprise: transparency; client service; product choice; portfolio management and liquidity. Rory Tobin, CEO of iShares Europe, commented: "For investors, a critical question is whether they understand the key differences in the various ETFs being offered, most notably the differences in structur...