Advisers increasingly using online marketing

More than 50pc of IFAs with a website on Unbiased.co.uk now subscribe to the OMP and benefit from more consumer leads of higher quality. 14 out of 15 consumers searching for an IFA on the site seek only those firms subscribing to the OMP. With over 10,000 consumers using the site or one of its white label versions each week, Unbiased.co.uk said that there has never been a better way for IFAs to promote their firm to potential customers. David Elms, chief executive of Unbiased.co.uk, said: "The internet has revolutionised the way people search for information and our stats show that con...