Protection woes make case for tied advice - Ernst & Young

The assurance and advisory service firm says consumers need to be “pushed rather than guided” into buying protection and long-term savings products, and argues tied advisers may be best placed for this approach. Multi-tied and tied business models have faced criticism for their links with provider firms and the RDR’s apparent preference for advisers offering whole of market advice suggests this may not die down. But Shaun Crawford, insurance leader at Ernst & Young, says tied firms have an important role in the financial advice arena. “It is clear that a section of society needs to be...