Royal Liver launches relationship-based website

Picking up the growing internet trend of website customisation - where users can select only the content they want to see - Royal Liver has reformed the look of its site to reflect their specific information needs. The 'quick links’ section on the left-hand side of the site allows users to select from ‘I am’ and ‘I want’ drop down menus, which means IFAs who already use the provider’s protection service on a frequent basis will be given a different experience to those who have never used it before. For example, by selecting the option, ‘I am an IFA who has used you before’, users will ...