Royal London unveils offshore 360° brand

Royal London 360° will replace the existing Scottish Life International and Scottish Provident International brands when the operation launches in 2009. The new logo is red and black, designed to stand out from competitors and will be accompanied by the company's promise: 'You can count on us.' Figures will play an important part in communicating the brand values of the merged firm and anecdotes from key employees will also be used across corporate and product advertising, according to Royal London. "We chose to launch the combined operation with a stand-out name that represents the h...