Web sales soar for NS&I

The £117m invested represented more than 10% of all money invested across all the provider’s products, and was the highest monthly total since the website was introduced in 2002. Total online sales since the website relaunched in January this year have hit close to £500m. In the eight months to January total online sales were £31m. A key driver has been new television advertising pushing sales of Premium Bonds through the late summer, building on the website function that has seen the product take 94% of August online sales. NS&I says its first television campaign for six years help...