The government has launched a consumer stakeholder awareness campaign which it says builds on the "success" of take-up so far and gives guidance on what individuals should invest in for the short, medium and long-term.
Launched by economic secretary Ivan Lewis MP, the campaign carries the slogan Stakeholder Saving – It All Adds Up which is being used on both the print and media publicity promoting what the government sees as “success for stakeholder” products. A television advertising campaign is being unveiled during prime time viewing on Wednesday evening and two million copies of a 16-page leaflet have also been printed to be distributed, for example, through post offices, along with information on a dedicated stakeholder website, says Lewis "The Stakeholder Initiative is a key part of the govern...
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