ifs calls for meaningless adviser titles clamp-down

It believes a clamp-down will help simplify the current ‘alphabet soup’ of qualifications and make it easier for consumers to understand the system. ifs chief executive Gavin Shreeve says: “If an individual needs, for whatever personal or professional motivation, to put a list of letters behind his or her name, then let them follow widespread conventions that demonstrate actual achievements having followed an appropriate course of study and indeed structured practical learning,” He says advisers who obtain a benchmark qualification, such as ifs’ Certificate for Financial Advisers, can pa...