Bupa has entered the pension term assurance (PTA) market with a product giving access to a helpline and medical advice.
Its term assurance with tax relief (TAWTR) cover gives policyholders 24/7 access to a helpline and independent expert medical advice if they are diagnosed with a serious medical condition. Steve Casey, product manager at Bupa Individual Protection, says the company has placed the ‘Best Doctors’ scheme in the product offering because, as a healthcare company, it is not just about paying a cheque when someone dies but is about helping consumers with their lifestyle if they are critically ill. It is not yet clear how the cost of the life cover compares with other providers’ PTA products be...
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