If Royal Liver's new IFA distribution is to be successful, its products are actually the most important factor of the business.
Intermediaries are now looking at service and administration as part of the reason it recommends, but the terms, cost and suitability will be the primary reason an adviser selects a product for the consumer. Progress believes it has developed a range of protection products which fill crucial gaps in the market, and encourage other firms to try to be more competitive.After the lengthy research into all terms and conditions of every UK protection product using the Defacto Aquos research facility, Royal Liver sought to improve on what is already on offer and simplify the data managed. In...
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