Developments in internet technology, online mortgage product availability, and TCF requirements mean intermediary businesses must in future pay greater attention to how they handle leads.
Speaking ahead of the re-launch of the MoneyQuest website in early November, Steve Pollard, chief executive of MoneyQuest, says it is overwhelmingly the case mortgage brokers and other intermediaries still do not think enough about the type of market they want to target. This is reflected in the way leads are handled, with few companies in a position to generate value out of leads not suited to their business models. Instead, many are stuck accepting unsuitable leads, without the policies or tools in place to push the lead on to a third-party business for which that lead would be more...
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