Half of public would accept lower ethical returns

clock

Over half of the public are willing to put money in ethical investments even though they assume the returns will be less than mainstream offerings, new research suggests.

In an F&C/OnePoll study of 2,000 UK residents, 55% are prepared to invest ethically in the belief they would have to sacrifice returns to conventional investments. Of those prepared to invest ethically, 44% would stick by the investment if it delivered a return 2% lower than mainstream funds, while 26% would keep the faith even at 5% below. F&C Investments director Jason Hollands says while many advisers are aware of the strong demand for ethical and green investments, many funds are only discussed at the request of the client. “Our research shows that some 45% of respondents believe ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Green

Why the ESG investment industry has the acronym backwards

Why the ESG investment industry has the acronym backwards

'Getting governance right first creates the foundation for everything else'

Stuart Widdowson
clock 12 March 2026 • 4 min read
Vulnerability by omission - the risk firms don't see coming

Vulnerability by omission - the risk firms don't see coming

'Vulnerability ebbs and flows over time. Resilience changes. Beliefs may evolve'

Elly Dowding and Lee Coates
clock 09 March 2026 • 3 min read
Risk isn't just financial anymore - and advice can't pretend it is

Risk isn't just financial anymore - and advice can't pretend it is

'Risk conversations are not purely technical exercises. They are human conversations'

Elly Dowding and Lee Coates
clock 03 March 2026 • 3 min read