Editorial: LIA five-year plan reforms the core image of financial advisers

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Reform of the Life Insurance Association from a membership body to a professional association signals a major change for the financial intermediary market, as it is designed to modernise the image of advisers and transform advice standards.

The LIA’s Manifesto for Change unveiled last week is to implement a completely new brand, a corporate structure based on Higgs standards of governance and minimum entry requirements within five years to transform the consumer’s view of intermediaries. So far, the feedback from members is extremely positive: advisers want to be recognised as disciplined, professional experts who want to offer clients the best possible service. There has already been a lot of work undertaken in the last couple of years to encourage good practice and professional development. At a time when the industry ...

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