FSA sets out recommendations for PPI promotions

The recommendations follow an FSA review of promotional material produced by providers of term assurance, PPI and income protection, including those selling directly, and are designed to assist firms in making promotions which are clear, fair and not misleading. It says using small print to qualify prominent claims may be misleading and, while much of the press material for term assurance quotes an example premium and level of cover for an average person, in some cases small print is used to provide further information for the criteria. In a few term assurance promotions, the FSA has ...