Local service to Google IFAs

Although the Google Local Search service was actually launched last April, the internet search facility is now increasing its focus on promoting services which are designed to highlight local businesses in a consumer’s chosen area. This service effectively acts as free advertising of a business until the consumer actually visits their website, and then ‘click per view’ fees are required. Most consumers are aware it is possible to find a local business by typing, for example, the words “IFA” and a location into the main Google search, and be presented with a list of firms depending on thei...