Price beats product on protection - advisers

A study conducted by Bright Grey, the protection arm of Royal London, found 85% of respondents place business protection based on price with only 52% opting for product features. The findings will concern some industry experts who argue an apparent protection "price war" is harmful to the sector, although Bright Grey says the market turmoil may have influenced advisers' responses. The firm says it will extend its 5% reduction on business protection to 31 January 2009 as a result of the findings. "In the current climate especially, it doesn't come as any surprise that the majority of a...