Director hints at Royal London protection brand dilemma

Roger Edwards, who has been named proposition director in the set up, says it will be "interesting" to see how the team "might play" with the brands when either next goes to market. Edwards says Bright Grey is currently assessing adviser and consumer appetite for a product which would sit in between its menu-based life and critical illness (CI) offering and its new direct-to-consumer (D2C) venture, Lifestyle Protection. Royal London launched Bright Grey in 2003 but last year, after it acquired similar proposition Scottish Provident, many commentators said it was only a matter of time be...