Financial knowledge will soon become the 'new black', suggests latest figures from MORI Market Dynamics, as more UK consumers are pulling their heads out of the sand when it comes to dealing with their finances.
MORI Market Dynamics' Consumer Finance report published yesterday suggests almost half of UK consumers will be confident they have enough knowledge about financial services by 2008 or strive to become more knowledgeable over time, compared with only one-third of people today. The 'head burier' culture among consumers will still dominate the financial attitude in the UK in four years time. However, the report predicts the figure will drop from 25m people to around 23m within four years. Currently, more than six million consumers see themselves as 'connoisseurs', in that they regard the...
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