Share decisions based on emotions - Axa

Research conducted on behalf of Axa, by TNS,show 21% of those questioned, equivalent to more than nine million investors, say they own shares in a listed company, with 28% saying they hold onto the shares for at least three years. Those surveyed produced a variety of reasons for keeping the shares, with more than a quarter saying they hold on to them either because prices have fallen and they want to wait to recoup their original investment, or because they are worried about selling at the wrong time and missing out on profit. Around 12% of investors say they retain shares because the...