Data mining model from Experian

Prime Performance Modelling (PPM) relies in the first instance on existing databases held by financial services firms, including IFA businesses. It is pitched as a middle ground between basic off-the-shelf profiling software and fully bespoke solutions used for mining data on customes. Patrice Bendon, senior product manager Experian Market Services, says PPM’s approach as a tool is something that could benefit IFAs, or those who spend a lot of time in the field and rely on access to common databases. Relying on well-known and proven clustering and regression analysis, and other tec...