Future of protection may be direct-to-consumer - Le Beau

clock •

The future growth of the protection industry will not be through the advice channel, but via direct-to-consumer products, experts warn.

Protection guru Peter Le Beau says financial advisers will not be best placed to sell more cover because they are either focusing on other areas of the market, such as wealth management, or being pushed out of the industry by excessive regulation. Instead, Le Beau, co-chair of the Income Protection Task Force, says providers "will probably need to go direct" if they want to reach the mass market. The warning comes as Bright Grey joins Aegon Scottish Equitable and Norwich Union as insurers offering non-advised products direct to the consumer. "If the protection industry is to grow, it ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Budget 26: The protection and health impact

Budget 26: The protection and health impact

Protection industry reflects on missed opportunities

Cameron Roberts
clock 30 October 2026 • 5 min read
Is failing to protect a client's income an oversight or neglect?

Is failing to protect a client's income an oversight or neglect?

What happens to your financial plan if your ability to earn reduces or stops?

Kevin Carr
clock 29 October 2026 • 3 min read
Why the protection gap is a problem of reach

Why the protection gap is a problem of reach

'Most people I meet have never had protection properly explained to them'

Cherian Skariah
clock 16 October 2026 • 4 min read