IFA life has introduced a logo recognising excellence in financial advice websites which go beyond 'online brochures'.
Financial advice websites should provide support, information and tools for existing clients plus professional connections, as well as being a marketing tool to raise profile and attract new clients. according to the IFA networking website. Financial advisers awarded IFA Life's 'quality mark' logo will be able to display it on their website. To be recognised as a quality financial advice website, it will have to meet key standards as well as adding value through certain aspects of web design. However, IFA Life stresses websites do not have to be expensive, flashy or use gimmicks to be awa...
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