IFA website 'quality mark' launched

clock

IFA life has introduced a logo recognising excellence in financial advice websites which go beyond 'online brochures'.

Financial advice websites should provide support, information and tools for existing clients plus professional connections, as well as being a marketing tool to raise profile and attract new clients. according to the IFA networking website. Financial advisers awarded IFA Life's 'quality mark' logo will be able to display it on their website. To be recognised as a quality financial advice website, it will have to meet key standards as well as adding value through certain aspects of web design. However, IFA Life stresses websites do not have to be expensive, flashy or use gimmicks to be awa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

How smaller advice firms can make the most of AI

How smaller advice firms can make the most of AI

Hardy Michel and Alan Parr unpack the changing technological landscape

Professional Adviser
clock 28 August 2026 • 1 min read
Rethinking how adviser technology is priced

Rethinking how adviser technology is priced

'Per-user pricing isn't obsolete, but there should be an alternative'

Uday Nimmakayala
clock 28 August 2026 • 5 min read
Vanguard snaps up US wealthtech platform Altruist

Vanguard snaps up US wealthtech platform Altruist

Deal values Altruist at $4bn, reports suggest

Sophia Panayi
clock 27 August 2026 • 3 min read