NS&I bolsters WHSmith partnership

Recent research by NS&I found consumers are hoping to save larger amount of their income to defend against current economic uncertainty. NS&I has already partnered with WHSmith’s high-street branches to distribute marketing material in 400 stores. The move will be supported by a marketing campaign in stores, through Classic FM and on the internet. Premium Bonds and inflation-beating savings products will be available, while Income Bonds are also being added to the campaign. John Prout, director of customer sales and retention at NS&I, says: "Our partnership with WHSmith is significant i...