AEGON launches online business protection tool for IFAs

The online tool outlines why business protection can be important for consumers and offers tips on how to approach potential clients. The launch of the toolkit follows a series of AEGON roadshows last year at which the majority of attendees said the toolkit would be valuable to them. Mark Meads, head of individual protection sales at AEGON, says: “One of the main reasons business protection is undersold is that many businesses don’t actually know they require it. “For too long, providers and advisers have tried to sell the solution without first addressing the problem. Our toolkit hel...