Financial intermediaries are more likely retain clients and gain new referrals thanks to good customer relations rather than the investment advice offered, suggests US experts on practice management.
Technology and consultancy service Pareto System’s latest advice to intermediaries suggests it is “your client service, not your investment acumen” which encourages clients to stay and tell their friends about the advice you deliver, even during periods of low or negative investment return. According to the latest email ideas from Pareto, most clients stay with their preferred financial adviser or planner “not because you have done anything spectacular with their money lately” but because “they like you” and the interest you show in their lives. The aim of these emails is of course to...
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