U30s need positive reasons to buy pensions - ABI

clock •

Less than half of today's under-30s are saving in a pension in part because there appears to be no positive story about retirement planning, suggests a focus group study by the Association of British Insurers.

Group discussions between 104 people under the age of 30 and Andrew Irving Associates were commissioned by ABI to try and find out why so few people start saving for retirement during their 20s. Results of this qualitative research reveal the enormous competing financial pressures of debt and getting onto the property ladder are discouraging people from saving at such an early age, if they don’t start saving in a pension when they first enter the labour market, it is unclear what, if anything, will trigger them to start saving. Past research indicates at least 62% of those born in the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Advisers urged to rethink role of traditional diversification

Advisers urged to rethink role of traditional diversification

Milliman publishes whitepaper

Sophia Panayi
clock 29 September 2026 • 2 min read

Active ETFs, ESG and the retirement advice challenge

Sarasin & Partners portfolio manager Ben Gilbert joins PA in the studio

Isabel Baxter
clock 05 June 2026 • 1 min read
Tyndall Partnerships head Sullivan on bespoke empowerment

Tyndall Partnerships head Sullivan on bespoke empowerment

‘No two IFAs invest in the same suite of models’

Isabel Baxter
clock 09 December 2024 • 4 min read